FIDELLE is a dream that came true!
I’ve dreamt of running my own business for as long as I can remember. My mother, who was already in fashion business, has always been my idol growing up. I used to accompany her on her many trips to these trade fairs and fashion shows, which were all fascinating experiences for me. And I always loved wearing jewelry.
However, life has its own plans for you. After I completed my studies in industrial engineering, I ended up working in corporate life for 8 years. There’s not a single day that I felt I belonged to that world.
When I finally made the decision to bid farewell to my corporate job, I took a long trip to Tanzania. All journeys are inspiring and lead to changes, but that particular trip was a turning point in my life - a life-changing experience that impacted me in the most positive possible way. When I returned back home, I listened to my heart, and also my family and friends who were all very supportive.
I had no formal training in jewelry making, but I felt spurred to launch my own jewelry brand and turn my passion for jewelry into a life project. My school was the workshop of a master of the craft in the Grand Bazaar in my hometown, Istanbul. It’s one of the largest and oldest covered markets in the World, and home to some of Turkey's most talented jewelry makers. The intricate and time-consuming craftsmanship that’s managed to survive as tradition, the knowledge that’s been passed down from one generation to the next, the tools devised for the craft, the human experience, and the unexpected, original designs… Grand Bazaar is a magical place to learn the craft.
When I launched FIDELLE a few years ago, my goal was to provide a contemporary approach to the ancient art of jewelry making, and to create unforgettable experiences through our designs.
Today, FIDELLE is a continuously growing jewelry brand that resonates with the everyday woman,
A dream that came true indeed.